We’ve been keeping a sweet little secret... and it’s finally time to share it with you.
Cloud Theory is now available in Woolworths stores across Australia!
From our home kitchen to supermarket shelves, this moment feels like a dream come true. When we first began experimenting with marshmallow magic—whipping up rainbow swirls, toasty coconut clouds and whimsical flavour creations—we never imagined we'd one day be nestled among Australia's favourite treats in Woolies!

This special launch marks a huge milestone for our tiny but mighty team. And it’s all thanks to you—our marshmallow-loving community who believed in the beauty, joy, and creativity of what we’re building.
But here’s the important bit: we're only in Woolworths for a limited time. This is your chance to pick up your favourite gourmet marshmallows during your weekly shop and help us show Woolies just how much magic Cloud Theory can bring to their shelves permanently.
💫 So if you've ever:
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Dreamed of marshmallows that look like they belong in a fairytale
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Wanted to toast a perfectly pillowy square by the fire
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Needed a little bite of joy to brighten your day…
Now’s the time to grab a box (or three)!
We’d love for you to snap a photo when you spot us in store and tag us @cloudtheorymarshmallows. It means the world and helps spread the magic even further.
From our hearts to your homes. thank you for making this possible. Let’s make some noise and show Woolworths that marshmallow dreams do belong in the chilled dessert section!
With all our sweet love,
The Cloud Theory Team ☁️💖